{"title":"USA Expo","description":null,"products":[{"product_id":"sleepy-time-portable-sound-machine-light","title":"The Midwife Mumma Sound Machine \u0026 Light - Portable","description":"\u003ch3 data-end=\"221\" data-start=\"147\"\u003eOur Very Own \u003cstrong data-end=\"179\" data-start=\"164\"\u003eSLEEPY TIME\u003c\/strong\u003e Portable Sound \u0026amp; Light Machine Is Here!\u003c\/h3\u003e\n\u003cp data-end=\"275\" data-start=\"222\"\u003eAnd we couldn’t be more excited to share it with you!\u003c\/p\u003e\n\u003cp data-end=\"481\" data-start=\"277\"\u003eDesigned for busy families and little sleepers on the go, this compact and portable \u003cstrong data-end=\"376\" data-start=\"361\"\u003eSLEEPY TIME\u003c\/strong\u003e sound machine + light is the perfect companion for naps, night-time routines, and everything in between.\u003c\/p\u003e\n\u003cp data-end=\"653\" data-start=\"483\"\u003eTake your sleeping baby anywhere — whether it's in the car, the pram, or to a grandparent’s house — and enjoy the benefits of restful, restorative sleep wherever you are.\u003c\/p\u003e\n\u003chr data-end=\"658\" data-start=\"655\"\u003e\n\u003ch3 data-end=\"687\" data-start=\"660\"\u003e\u003cstrong data-end=\"687\" data-start=\"664\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1124\" data-start=\"689\"\u003eNot only is this a portable \u003cstrong data-end=\"757\" data-start=\"717\"\u003esound machine and night light in one\u003c\/strong\u003e, but it also works beautifully for extended use. You can run the soothing sounds all night, and while the light can be used too, we recommend opting for the \u003cstrong data-end=\"934\" data-start=\"915\"\u003eplug-in version\u003c\/strong\u003e if you want both light and sound running overnight. That way, you don’t need to invest in two separate machines — we've designed a flexible, all-in-one solution that grows with your family.\u003cstrong data-end=\"1183\" data-start=\"1156\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-end=\"1494\" data-start=\"1491\"\u003e\n\u003ch3 data-end=\"1516\" data-start=\"1496\"\u003e\u003cstrong data-end=\"1516\" data-start=\"1500\"\u003ePerfect For:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1896\" data-start=\"1518\"\u003e\n\u003cli data-end=\"1556\" data-start=\"1518\"\u003e\n\u003cp data-end=\"1556\" data-start=\"1520\"\u003eBabies, toddlers, and preschoolers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1587\" data-start=\"1557\"\u003e\n\u003cp data-end=\"1587\" data-start=\"1559\"\u003eNurseries and shared rooms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1627\" data-start=\"1588\"\u003e\n\u003cp data-end=\"1627\" data-start=\"1590\"\u003eChildren who are afraid of the dark\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1663\" data-start=\"1628\"\u003e\n\u003cp data-end=\"1663\" data-start=\"1630\"\u003eCar naps, pram walks, or travel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1727\" data-start=\"1664\"\u003e\n\u003cp data-end=\"1727\" data-start=\"1666\"\u003eSleep regressions (18 months, 2 years, or any rough patch!)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1776\" data-start=\"1728\"\u003e\n\u003cp data-end=\"1776\" data-start=\"1730\"\u003eBaby showers, newborn gifts, first birthdays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1843\" data-start=\"1777\"\u003e\n\u003cp data-end=\"1843\" data-start=\"1779\"\u003eBusy mums and dads who need a \u003cstrong data-end=\"1841\" data-start=\"1809\"\u003enon-bulky, portable solution\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1896\" data-start=\"1844\"\u003e\n\u003cp data-end=\"1896\" data-start=\"1846\"\u003eAnyone who loves (and needs) a good night's sleep!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_M._W16_Manual_20230311.pdf?v=1739932840\" rel=\"noopener\" target=\"_blank\"\u003eUSER MANUAL \u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":39920803905585,"sku":"TMM175","price":94.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/portable_light_1.png?v=1733301699"},{"product_id":"copy-of-large-size-cosy-nip-silver-cups","title":"The Midwife Mumma Cosy Nip Cups","description":"\u003cp\u003e\u003cstrong\u003eIntroducing our Silver Cosy Nips  | The Ultimate Nipple Protection for New \u0026amp; Expecting Mums\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSay goodbye to cracked, sore, and sensitive nipples – our Silver Cosy Nips are here to provide natural, soothing relief during breastfeeding and pumping.\u003c\/p\u003e\n\u003cp\u003eThese beautifully designed silver plated nipple protectors are crafted to gently cover and protect your nipples, helping reduce discomfort from breastfeeding or expressing. They’re perfect for both new and expecting mums, and can even be used from the final week of pregnancy.\u003c\/p\u003e\n\u003cp\u003eMade from high quality nickel free silver, Cosy Nips offer a natural alternative to nipple creams, without altering the taste or smell of your breast milk. They also come with soft silicone rings for a secure and comfortable fit, reducing irritation while staying discreet under clothing, and you can wear them confidently, anytime and anywhere.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You will love them;\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProvides soothing relief for cracked, sore, or sensitive nipples with silver plated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNaturally antibacterial silver helps protect and heal skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eComes with soft silicone pads for extra comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInvisible under clothing so wear them anytime, anywhere\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for both mum and baby with\u003cstrong\u003e \u003c\/strong\u003eno harmful substances or chemicals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be used during pregnancy, breastfeeding, and pumping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncludes easy-to-follow instructions, cleaning tips, and a carrying pouch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003eExpress a few drops of breast milk into each silver cup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePlace over your nipples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdd a nursing pad on top to keep the cups in place and absorb any leaks.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse your bra to secure them comfortably.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003cp\u003eWhether you're gifting a mum to be or treating yourself, Our Cosy nips are a must have in every breastfeeding journey.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40491712086065,"sku":"TMM162","price":104.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Cosy_Nips_1B.png?v=1787187022"},{"product_id":"single-breast-pump","title":"The Midwife Mumma Single Breast Pump","description":"\u003cp data-start=\"155\" data-end=\"399\"\u003eWhether you're a pregnant mumma, a new mumma, a working mumma, a busy mumma, or a full-boobed mumma — this pump is made for YOU. Even if you’\u003cimg\u003ere just looking for the perfect gift for another amazing mumma, look no further.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"733\"\u003eDesigned with real mums in mind and tested by families all over Australia, this breast pump combines comfort, efficiency, and affordability in one cute little package. It makes expressing milk quicker, easier, and more comfortable, no matter where you are. At home, at work, or on the go, this pump is ready when you are.\u003c\/p\u003e\n\u003ch3 data-end=\"195\" data-start=\"169\"\u003e\u003cstrong data-end=\"195\" data-start=\"173\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"465\" data-start=\"197\"\u003eThis compact, hands-free pump is design\u003cimg\u003eed to fit seamlessly into your busy life. Lightweight, quiet, and easy to wear in your bra, it lets you pump discreetly anytime, anywhere. With simple controls and two key modes, it’s user-friendly and efficient from the start.\u003c\/p\u003e\n\u003cp data-end=\"629\" data-start=\"467\"\u003eWe’ve included multiple flange sizes and includes a carry case to make sure you’re supported from your very first session. It’s pumping made easy just the way it should be.\u003c\/p\u003e\n\u003ch3 data-end=\"629\" data-start=\"467\"\u003e\u003cstrong\u003eCustomer Service\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"629\" data-start=\"467\"\u003eOur expert team is here to help with any questions about product functionality and fit. \u003cmeta charset=\"utf-8\"\u003eWe respond within 24 hours whether you reach out via Instagram or email. Known for delivering the best customer service around, we pride ourselves on friendly, helpful, and timely replies. Trust us, having support like this when you need it makes all the difference!\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1294\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(245, 21, 21);\"\u003e\u003cem\u003e\u003cstrong\u003eBonus FREE LC guide included with purchase - please note this will be emailed to you\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40116188708913,"sku":"TMM168","price":169.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Breast_Pump_01B_Single.png?v=1787186431"},{"product_id":"copy-double-insert-17mm","title":"The Midwife Mumma Pump Part - Double Insert 17mm Pack","description":"\u003cp data-end=\"451\" data-start=\"196\"\u003eChoosing the right insert for your breast pump flange is key to making pumping more comfortable and effective. Inserts are soft silicone pieces that sit inside the flange to adjust the nipple tunnel size, helping create a better and more personalised fit.\u003c\/p\u003e\n\u003cp data-end=\"757\" data-start=\"453\"\u003eSince every body is different, the standard flange size that comes with your pump may not be the right size for you. A poor fit can lead to discomfort, reduced milk output, or even nipple damage over time. Using inserts allows you to find the correct size without having to purchase multiple flanges.\u003cstrong data-end=\"780\" data-start=\"768\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40159928287281,"sku":"TMM199","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/Double_Flange_Insert_Pack_17mm.png?v=1736421761"},{"product_id":"new-sleepy-time-sound-machine-light-for-room","title":"The Midwife Mumma Sound Machine \u0026 Sleep Light - Button Function and Plug in","description":"\u003ch4 data-start=\"190\" data-end=\"251\"\u003eMeet Our Very Own \u003cstrong data-start=\"212\" data-end=\"227\"\u003eSLEEPY TIME\u003c\/strong\u003e Sound \u0026amp; Light Machine\u003c\/h4\u003e\n\u003cp data-start=\"252\" data-end=\"302\"\u003e\u003cstrong data-start=\"252\" data-end=\"302\"\u003ePlug-In or Portable – Your New Sleep Essential\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"304\" data-end=\"494\"\u003eWe’re beyond excited to introduce our very own \u003cstrong data-start=\"351\" data-end=\"366\"\u003eSLEEPY TIME\u003c\/strong\u003e sound machine and light – available in both \u003cstrong data-start=\"411\" data-end=\"422\"\u003eplug-in\u003c\/strong\u003eand \u003cstrong data-start=\"427\" data-end=\"439\"\u003eportable\u003c\/strong\u003e options for around-the-clock support wherever you are.\u003c\/p\u003e\n\u003cp data-start=\"496\" data-end=\"671\"\u003eAfter countless hours of research and testing, we've finally found what we believe is your new bedtime best friend. And trust us — we haven’t been this excited in a long time!\u003c\/p\u003e\n\u003cp data-start=\"673\" data-end=\"894\"\u003eIt’s beautifully simple to use, with everything controlled right from your mobile phone. We’ve made it incredibly user-friendly, so there’s no confusion when showing your partner, grandparents, or babysitter how it works.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1033\"\u003eBest of all? The sounds are like nothing we’ve heard before — soothing, high quality, and thoughtfully selected to calm the whole family.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1158\"\u003eWhether you’re using it for a newborn, a toddler going through a regression, or even yourself… this one device does it all.\u003c\/p\u003e\n\u003ch5\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Sleepy_Time_Sound_Machine_Night_Light.pdf?v=1739927292\" rel=\"noopener\" target=\"_blank\"\u003eUSER MANUAL\u003c\/a\u003e\u003c\/h5\u003e\n\u003ch5\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Sleepy_Time_Sound_Machine_Night_Light_App_Instructions_1.pdf?v=1739927293\" rel=\"noopener\" target=\"_blank\"\u003eAPP CONTROL INSTRUCTIONS\u003c\/a\u003e\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40313809043505,"sku":"TMM153","price":125.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/plugin_light_1.png?v=1733301604"},{"product_id":"pump-part-15mm-insert-for-flange","title":"The Midwife Mumma Pump Part - Double Insert 15mm Pack","description":"\u003cp data-end=\"451\" data-start=\"196\"\u003eChoosing the right insert for your breast pump flange is key to making pumping more comfortable and effective. Inserts are soft silicone pieces that sit inside the flange to adjust the nipple tunnel size, helping create a better and more personalised fit.\u003c\/p\u003e\n\u003cp data-end=\"757\" data-start=\"453\"\u003eSince every body is different, the standard flange size that comes with your pump may not be the right size for you. A poor fit can lead to discomfort, reduced milk output, or even nipple damage over time. Using inserts allows you to find the correct size without having to purchase multiple flanges.\u003cstrong data-end=\"780\" data-start=\"768\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40529802756145,"sku":"TMM198","price":27.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/Double_Flange_Insert_Pack_15mm.png?v=1736421731"},{"product_id":"milk-storage-bags","title":"The Midwife Mumma Breastmilk Storage Bags","description":"\u003ch3\u003eIntroducing Our New Milk Storage Bags – Now with Built-In Temperature Sensor (25 Pack)\u003c\/h3\u003e\n\u003cp\u003eAvailable at all Chemist Warehouse Stores and Priceline Stores in Australia. \u003c\/p\u003e\n\u003cp\u003eSay hello to smarter milk storage. Our new Milk Storage Bags with Temperature\u003cstrong\u003e \u003c\/strong\u003eSensor take the guesswork out of feeding time. Each bag features a built-in temperature indicator, so you’ll know exactly when your milk is at the ideal temperature — whether you’re warming stored breastmilk or prepping a fresh feed on the go.\u003c\/p\u003e\n\u003cp\u003eNo more touching, testing, or second-guessing. The sensor guide printed directly on each bag shows when the milk is too cold, too hot, or just right, making every feed safe, stress-free, and perfectly timed.\u003c\/p\u003e\n\u003cp\u003eWhether you’re at home or on the move, our smart storage solution ensures your breastmilk is always stored safely and served at the perfect temperature.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eWhether you’re returning to work, enjoying a well-deserved break, or simply managing the ups and downs of mum-life, these Milk Storage Bags are here to support you every step of the way. Designed with love, care, and real mum-life experience, they make storing, freezing, and warming breastmilk simple, safe, and stress-free.\u003c\/p\u003e\n\u003cp\u003eBecause when it comes to feeding your baby, peace of mind matters — and every single drop counts. These bags are a must-have for every new mum throughout the breastfeeding journey.\u003c\/p\u003e\n\u003ch3\u003eOur Team\u003c\/h3\u003e\n\u003cp\u003eOur expert team is here to help with any questions about product use. We respond within 24 hours via Instagram or email. Known for friendly, helpful, and timely support, we pride ourselves on making sure you have the assistance you need when it matters most.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWant More Info on Expressing and Storing breastmilk?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCheck out the Royal Children's Hospital for more information around feeding and storing your breast milk. We have also provided a helpful link to the Raising Children Network.\u003cbr\u003e🔗 \u003ca href=\"https:\/\/raisingchildren.net.au\/babies\/breastfeeding-bottle-feeding-solids\/expressing-working-travelling\/expressing-breastmilk\" rel=\"noopener\" class=\"\"\u003eRaising Children Network – Expressing Breastmilk\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*please note milk bags will be ready to ship as of 8th October 2026\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40659528712241,"sku":"TMM400","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Milk_Storage_Bags_01.png?v=1787186742"},{"product_id":"the-midwife-mumma-everything-you-need-premium-24mm-flange-pump-pack","title":"Premium 24 Flange Pack","description":"\u003cp data-end=\"126\" data-start=\"103\"\u003e\u003cstrong data-end=\"126\" data-start=\"103\"\u003eSize 24 Flange Pack\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"373\" data-start=\"128\"\u003eJust a friendly reminder — to keep your breast pump performing at its best, some parts need to be replaced regularly. Over time, wear and tear can affect suction strength and overall efficiency, so keeping your gear fresh makes a big difference!\u003c\/p\u003e\n\u003c!----\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40747965349937,"sku":"TMM182","price":73.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/24mm_Pumps_Parts_Pack_PREMIUM.png?v=1756173902"},{"product_id":"the-midwife-mumma-double-breast-pump","title":"The Midwife Mumma Double Breast Pump","description":"\u003cp data-end=\"399\" data-start=\"155\"\u003eWhether you're a pregnant mumma, a new mumma, a working mumma, a busy mumma, or a full-boobed mumma — this double pump is made for YOU. Even if you’re just looking for the perfect gift for another amazing mumma, look no further.\u003c\/p\u003e\n\u003cp data-end=\"733\" data-start=\"401\"\u003eDesigned with real mums in mind and tested by families all over Australia, this breast pump combines comfort, efficiency, and affordability in one cute little package. It makes expressing milk quicker, easier, and more comfortable, no matter where you are. At home, at work, or on the go, this pump is ready when you are.\u003c\/p\u003e\n\u003ch3 data-start=\"169\" data-end=\"195\"\u003e\u003cstrong data-start=\"173\" data-end=\"195\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"197\" data-end=\"465\"\u003eThis compact, hands-free pump is designed to fit seamlessly into your busy life. Lightweight, quiet, and easy to wear in your bra, it lets you pump discreetly anytime, anywhere. With simple controls and two key modes, it’s user-friendly and efficient from the start.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"629\"\u003eWe’ve included multiple flange sizes and includes a carry case to make sure you’re supported from your very first session. It’s pumping made easy just the way it should be.\u003c\/p\u003e\n\u003ch3 data-start=\"467\" data-end=\"629\"\u003e\u003cstrong\u003eCustomer Service\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"467\" data-end=\"629\"\u003eOur expert team is here to help with any questions about product functionality and fit. \u003cmeta charset=\"utf-8\"\u003eWe respond within 24 hours whether you reach out via Instagram or email. Known for delivering the best customer service around, we pride ourselves on friendly, helpful, and timely replies. Trust us, having support like this when you need it makes all the difference!\u003c\/p\u003e\n\u003cp data-end=\"1294\" data-start=\"878\"\u003e\u003cspan style=\"color: rgb(245, 21, 21);\"\u003e\u003cem\u003e\u003cstrong\u003eBonus FREE LC guide included with purchase - please note this will be emailed to you\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40755853426737,"sku":"TMM167","price":325.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Breast_Pump_01B_Double.png?v=1787186431"},{"product_id":"presale-fits-everybody-mother-sucker-leak-proof-undies-single-pack","title":"Mother Suckers Postpartum Leak Proof Undies - Single Pack","description":"\u003cp\u003e\u003cstrong data-end=\"333\" data-start=\"260\"\u003eThese aren't your average leak-proof undies, they're Mother Suckers.\u003c\/strong\u003e\u003cbr data-end=\"336\" data-start=\"333\"\u003eDesigned for the everyday girl, the preggy mumma, the labouring warrior, the postpartum legend, the heavy flow club, the juicy girlies, and every VJJ in between. With over 3 years of research, 22+ prototypes, and loads of testing on real bodies, these undies are here to\u003cspan\u003e \u003c\/span\u003e\u003cem data-end=\"623\" data-start=\"607\"\u003esuck it all up;\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eblood, wee, discharge, amniotic fluid, and more. High waisted, ultra soft, absorbent and odourless, they deliver unbeatable comfort, support, and protection through every stage of life. Once you try them, you won’t want to wear anything else.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBut guess what? The benefits don't stop there!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you are having a caesarian section - these undies are an absolute MUST post op.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY??\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe designed a super high, patent pending, gussett to not only capture your blood loss but also high enough to purposely protect your caesarian wound and absorb any wound leakage post birth.  An absolute game changer in the post caesarian birth market.\u003c\/p\u003e\n\u003cp\u003eWe really have thought of everything! \u003cstrong data-start=\"64\" data-end=\"92\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"10","offer_id":40817204101169,"sku":"MSBRIEF10","price":52.0,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":40817204133937,"sku":"MSBRIEF12","price":52.0,"currency_code":"AUD","in_stock":true},{"title":"14","offer_id":40817204166705,"sku":"MSBRIEF14","price":52.0,"currency_code":"AUD","in_stock":true},{"title":"16","offer_id":40817204199473,"sku":"MSBRIEF16","price":52.0,"currency_code":"AUD","in_stock":true},{"title":"18","offer_id":40817204232241,"sku":"MSBRIEF18","price":52.0,"currency_code":"AUD","in_stock":true},{"title":"20","offer_id":40817204265009,"sku":"MSBRIEF20","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/Mother_Suckers_-_Original_Brief_Box_Brief_v02_square_trans_BG.png?v=1787189525"},{"product_id":"presale-one-size-mother-suckers-disposable-briefs-5-pack","title":"Mother Suckers Disposable Briefs - 5 pack","description":"\u003cp data-end=\"358\" data-start=\"305\"\u003e\u003cstrong data-end=\"358\" data-start=\"305\"\u003eSupportive. 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The\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"445\" data-start=\"403\"\u003eMother Suckers 2-in-1 Disposable Briefs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eare soft, stretchy, and ultra-absorbent, designed to make those first few weeks after birth more comfortable and stress free.\u003cspan\u003e \u003c\/span\u003eOr maybe you’d prefer something more comfortable at night instead of a bulky, heavy flow pad.\u003c\/p\u003e\n\u003cp data-end=\"759\" data-start=\"574\"\u003eCombining the coverage of underwear with the protection of an integrated pad, they’re perfect for postpartum bleeding, periods, light bladder leaks, or when you just need a little extra support.\u003cstrong data-end=\"1712\" data-start=\"1697\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40817204330545,"sku":"MSDISBRIEF","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/MS_Disposable_Undies_Pack_v03B.png?v=1787189763"},{"product_id":"the-midwife-silicone-colostrum-collectors","title":"The Midwife Mumma Colostrum Reusable Breast Milk Collectors","description":"\u003ch3 data-start=\"175\" data-end=\"196\"\u003e\u003cstrong data-start=\"179\" data-end=\"194\"\u003eDescription\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"197\" data-end=\"706\"\u003eDesigned with mums in mind, our Colostrum Collector 5ml 3 pack makes those early feeding days a little easier. Made from soft, BPA-free, food-grade silicone, it keeps your precious colostrum pure and safe for your baby. Whether you’re collecting, storing, or feeding, this handy little helper supports you through every step of your breastfeeding journey. Its compact, reusable design means you can express colostrum anytime, anywhere, with peace of mind knowing you’re choosing a sustainable, baby-safe solution.\u003c\/p\u003e\n\u003ch3 data-start=\"169\" data-end=\"195\"\u003e\u003cstrong data-start=\"173\" data-end=\"195\"\u003eWhy You’ll Love It \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"197\" data-end=\"465\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a new mum in those early days, every drop of colostrum feels like liquid gold and these little collectors make it so much easier to treasure every bit. They’re soft, gentle, and simple to use, giving you peace of mind that your baby’s first milk is kept safe and pure. No fuss, no complicated parts and they are a clever, reusable design that fits seamlessly into your newborn routine. Perfect for expressing whenever and wherever you need, they help you feel supported, confident, and ready for your breastfeeding and pregnancy journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"169\" data-end=\"195\"\u003e\u003cstrong data-start=\"173\" data-end=\"195\"\u003eCustomer Service\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"467\" data-end=\"629\"\u003eOur expert team is here to help with any questions about product functionality and fit. \u003cmeta charset=\"utf-8\"\u003eWe respond within 24 hours whether you reach out via Instagram or email. Known for delivering the best customer service around, we pride ourselves on friendly, helpful, and timely replies. Trust us, having support like this when you need it makes all the difference!\u003c\/p\u003e\n\u003chr data-start=\"1183\" data-end=\"1186\"\u003e\n\u003ch3 data-start=\"713\" data-end=\"731\"\u003e\u003cstrong data-start=\"717\" data-end=\"729\"\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"732\" data-end=\"1306\"\u003e\n\u003cli data-start=\"732\" data-end=\"850\"\u003e\n\u003cp data-start=\"734\" data-end=\"850\"\u003e\u003cstrong data-start=\"734\" data-end=\"752\"\u003eSafe \u0026amp; Gentle:\u003c\/strong\u003e Made from 100% BPA-free, food-grade silicone to keep colostrum pure and free from contaminants. \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"851\" data-end=\"970\"\u003e\n\u003cp data-start=\"853\" data-end=\"970\"\u003e\u003cstrong data-start=\"853\" data-end=\"874\"\u003eMulti-Functional:\u003c\/strong\u003e Collects, stores, and feeds colostrum with ease, supporting mums through early breastfeeding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"971\" data-end=\"1060\"\u003e\n\u003cp data-start=\"973\" data-end=\"1060\"\u003e\u003cstrong data-start=\"973\" data-end=\"999\"\u003ePortable \u0026amp; Effortless:\u003c\/strong\u003e Compact and lightweight for easy use at home or on the go.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1182\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1182\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1097\"\u003eEco-Friendly \u0026amp; Cost-Effective:\u003c\/strong\u003e Reusable design reduces waste and saves money — a sustainable choice for new mums.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1183\" data-end=\"1306\"\u003e\n\u003cp data-start=\"1185\" data-end=\"1306\"\u003e\u003cstrong data-start=\"1185\" data-end=\"1202\"\u003eMum-Approved:\u003c\/strong\u003e Soft, simple, and practical — everything you need to feel confident during those first precious days.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40822649192497,"sku":"TMM399","price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_Colostrum_Collector_1B_5e526f74-1ebe-4399-a2f9-25ef3a0fac72.png?v=1787185990"},{"product_id":"the-midwife-mumma-fourth-trimester-book-by-amelia-lamont","title":"'The Fourth Trimester' Book","description":"\u003cp\u003eThe Midwife Mumma brings you a must-have guide to the first twelve weeks after your baby is born. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUnfiltered, honest and achievable advice for every new mum with every booked signed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter all the build-up and focus on pregnancy and birth, the fourth trimester is often swept aside. But as every new mum knows, the first twelve weeks after birth are possibly the most challenging and important part of becoming a mum. Amelia Lamont’s book ensures you don’t have to go through them alone.\u003c\/p\u003e\n\u003cp\u003eTopics include:\u003cbr\u003e- the birth and the very start of the fourth trimester\u003cbr\u003e- the first day and night at home and how to prepare for them\u003cbr\u003e- milk and all the different methods of feeding\u003cbr\u003e- health checks and keeping track of vital health milestones\u003cbr\u003e- the importance of sleep and how to get it\u003cbr\u003e- finding your groove and maintaining your mental health and wellbeing.\u003c\/p\u003e\n\u003cp\u003eFunny, authentic and full of heart, Amelia will help you adjust to life with a newborn. Whether you’re a new parent or adding to your family,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe Fourth Trimester\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003eprovides you with all the support, practical advice and encouragement you need to navigate this beautiful and challenging time.\u003c\/p\u003e\n\u003ch3 class=\"c-author-about__heading c-author-about__heading--about-the-author\"\u003eAbout the author\u003c\/h3\u003e\n\u003cdiv class=\"c-author-about__columns\"\u003e\n\u003cdiv class=\"c-author-about__column\"\u003e\n\u003cp class=\"c-author-about__name\"\u003e\u003ca href=\"https:\/\/www.penguin.com.au\/authors\/amelia-lamont\"\u003eAmelia Lamont\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv data-description-id=\"desc-0t5zgspl1\" class=\"c-author-about__desc is-open\"\u003e\n\u003cp\u003eAmelia Lamont is a midwife, lactation and sleep consultant, and entrepreneur. Her clients describe her as ‘out there and real’ and a ‘sleep and baby whisperer.’ Amelia began her career in midwifery 10 years ago and soon identified a need for supporting new families and babies beyond the hospital, into the fourth trimester. After attending a sleep school with her first child, she went on to help thousands of families as a sleep consultant and later became a certified IBCLC (International Board of Lactation Consultant Examiners) consultant. Her passion lies in easing the challenges of pregnancy and ensuring families are well-informed about birth, the postnatal period, sleep, and beyond.\u003c\/p\u003e\n\u003cp\u003eAll books purchased through The Midwife Mumma Website will have a signed copy by the Author.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Midwife Mumma","offers":[{"title":"Default Title","offer_id":40822937878577,"sku":"TMMBOOK","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/files\/TMM_The_Fourth_Trimester_Book.png?v=1766452602"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0091\/2769\/0297\/collections\/Screenshot_2026-11-07_at_5.15.44_pm.png?v=1794032187","url":"https:\/\/themidwifemumma.com\/collections\/usa-expo.oembed","provider":"The Midwife Mumma","version":"1.0","type":"link"}